The ratings

For the week of March 19-25, the top 10 shows, their networks and viewership:

1. American Idol (Tuesday), Fox, 29.96 million

2. American Idol (Wednesday), Fox, 27.08 million

3. Grey's Anatomy, ABC, 22.30 million

4. Dancing With the Stars, ABC, 21.80 million

5. CSI: Miami, CBS, 17.66 million

6. NCIS, CBS, 15.69 million

7. Criminal Minds, CBS, 15.19 million

8. Til Death, Fox, 14.88 million

9. Deal or No Deal (Monday), NBC, 14.19 million

10. Cold Case, CBS, 13.91 million.

On paper

Candidates for NBC's The Apprentice: Los Angeles try their hand at advertising this week by creating a newspaper supplement for The Los Angeles Times, promoting a new brand of mouthwash, Smartmouth. The candidates are asked to design, photograph and create the supplement.

Chatter

"We decided to make an event out of it."

Brian Graden, president of entertainment at MTV Networks Music Group, about debuting all eight episodes in the final season of celebrity prank show, Punk'd, back-to-back on April 7, beginning at 11 a.m. local time.

Casting

• Heather Locklear has closed a deal to play the title role in ABC's comedy pilot, See Jayne Run, which centers on an accomplished alpha female (Locklear) working in the male-dominated world of investment banking who struggles to balance career and motherhood.

Source: The Hollywood Reporter