The Colorado Tourism Office announced a $6.9 million spring and summer marketing campaign that aims to lure more visitors from large urban areas such as New York, San Francisco and Boston.

The advertising and public relations blitz will draw from the state’s $19 million promotion budget and marks a major shift in the state’s strategy for attracting more tourists. More money will go toward Internet and television advertising than in the past. Roughly one-third of the spring and summer campaign budget will be spent online, while 27 percent will go toward broadcast, 26 percent to magazines, 7 percent to newspapers, 6 percent to direct marketing and 2 percent to search engine marketing.

The ad campaign, dubbed "Let’s Talk Colorado was created by Colorado’s new marketing communications firm, MMG Worldwide.

"We are reaching out to new audience segments using new media categories," MMG President Clayton Reid said in a statement.

The campaign will focus on several audiences, including families, affluent travelers and couples, and mature and active travelers. It will target several markets, including Minneapolis, San Diego, Washington and Phoenix.