IT'S IN THE JEANS

7.6 percent more men 45-54 purchased jeans in a 12-month period ending in May than the year before.

11.1 percent fewer men ages 18-24 purchased jeans in the same period.

2.8 percent less jeans were sold, overall, during the same time frame.

Source: NPD Group

CNBC SORT OF GUY

CNBC has the richest audience in cable. A survey by Mendelsohn Media Research, which includes out-of-home viewers, puts the CNBC median income at $156,000 a year. That compares with $48,000 for the average cable home. The network says that 99 percent of its viewers own stocks, and that eight out of 10 trade more than three times a month.

Source: USA Today

TAKIN' CARE OF . . .

"I would call (business journalism) the last growth industry in the media world. In 1970, only 10 percent of households owned stock in the market. Today, it's more than 50 percent. There's greater interest in wanting to know what's happening in the business world. We're more and more affected by it."

Chris Roush, a professor of business journalism at the University of North Carolina